People learn in different ways. Howard Gardner has written several books on multiple intelligences, and people may play to their strengths, learn the way they were forced to in school or feel left out.
Various business books (written in fictional/fable format or fact-driven format) appeal to different kinds of learners. Stories usually employ visual stimuli, and the majority of people are visual learners; therefore, stories appeal to them. However, folks need to have options; they need to have opportunities to find the style that best suits them and the way they process information.
Since I teach learners of various age groups and backgrounds, I have found multiple approaches to material give learners the opportunity to get the information the way they need. The analytical folks will skip to the end of a story to find the posted moral, like one would find with Aesop’s fables. Visual folks will look for pie charts and graphs. Musical folks will “listen” to the book and see if the information “sounds” true. Tactile learners will need to “feel” the information, work it with their own hands, and experience it.
If the information in the various business books weren’t valid, they wouldn’t be selling–unless they have amazing marketing people. Folks need to find the style of book that works for them, but they should also be aware that the people with whom they work may learn in a different way and may need the information presented in a format that best appeals to them.
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