Many times, folks think they can just sit down and crank out something and hope for the best. However, miscommunications and loss of customers happen here.
Your job as a writer is to communicate your message efficiently and effectively. If you slap something together and hope for the best, what message are you really sending? That the customers don't deserve your best work and full attention? That you're too busy to proofread your own work? If you cannot take the time to write a good message (e-mail, flyer, report, etc.), what does that say about your work ethic? Are you going to be so sloppy on other aspects of the project? Misspelled or missing words or awakward wording or fuzzy logic will not impress a customer to do business with you.
Take the time to work the process. Work on the written communication in small (short time frame) stages. Before you know it, that little extra time will create a well-worded document that will impress your customer (client, boss, employee, or others).
View your communication like a country drive. The organization and development (details, analysis, examples) are like the scenery and weather. This is where you want your customers to focus. However, they will have problems seeing the scenery if they are jostled around with bad grammar and mechanics (fragments, run-on sentences, misspelled words, and other errors). Your grammar should be like the rood--so smooth it goes unnoticed.
If you take the time to write clear, effective communications, your customers will give you the time of day . . . and the project.
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